Ireland Reputation Index Winner 2025
1 May, 2025
Three in a Row for Credit Unions as they top the Ireland Reputation Index 2025
- For the third consecutive year, credit unions have been ranked in first position in this study of 100 of the most familiar, largest and most important organisations in Ireland
- With a score of 82.4, credit unions one of only two organisations to score within the ‘Excellent’ range
- Credit unions ranked first in three out of seven key drivers of reputation, namely Citizenship, Conduct and Workplace
Credit unions have been ranked as the most reputable organisation in Ireland, topping the Ireland Reputation Index 2025 for the third consecutive year. The annual study, based on the perceptions of over 5,000 members of the public, measures the level of trust, respect, admiration and esteem the public has for 100 of the largest, most familiar and most important organisations in Ireland, alongside 100 reputation, brand, purpose and ESG indicators.
With a reputation score of 82.4, credit unions were one of just two organisations to score in the ‘Excellent’ range. Credit unions ranked first in three out of seven key drivers of reputation – Citizenship, Conduct and Workplace as well as taking first place when the public were asked if they would Give them the Benefit of the Doubt in a crisis, Welcome them to their community and Recommend their Company.
About the Ireland Reputation Index
The Ireland Reputation Index 2025 study, powered by RepTrak, surveyed a representative sample of over 5,000 informed members of the public aged 18+ throughout the Republic of Ireland between 3rd January and 17th March 2025, measuring their perceptions of 100 of the largest, most familiar, and most important organisations in Ireland, across sixteen sectors. Companies are ranked on a Reputation score from 0-100 and are grouped as Excellent (80+), Strong (70-79), Average (60-69), Weak (40-59) or Poor (Below 40). The public only rate organisations that they are either somewhat or very familiar with.
This is the 16th year of the study, using the same RepTrak methodology each year. The study took place between the 3rd January and 17th March 2025.