NVW – Marketing and Development Committee
24 May, 2025The Marketing and Development Committee is a dynamic mix of board members, staff, and community volunteers. We meet once a month to brainstorm, plan, and execute initiatives that strengthen our Credit Union’s visibility, improve member experience, and support the development of our partnerships with local businesses.
What We’ve Been Up To
Over the past year, the committee has led several exciting projects:
- New Website Launch: We rolled out a brand-new, user-friendly website to better serve our members online.
- Fresh Branding: Our new logo celebrates our identity and place – featuring the iconic Salmon Weir Bridge, symbolising connection and community, alongside the traditional Credit Union emblem that remains central to everything we do.
- Creative Campaigns: We ran successful marketing campaigns like “€1 Million to Lend,” helping members achieve dreams such as home renovations, weddings, or new car purchases.
Supporting Local Development
Our work goes beyond marketing. Development is a key focus:
- We’ve engaged with numerous local businesses in the Ballina Common Bond area, exploring partnerships for cross-promotion.
- We offer a number of free advertising slots on our in-branch TV screens to promote local businesses throughout the year.
- Looking ahead, we’ll be attending this summer’s agricultural shows, which will give us the chance to meet members face-to-face and share with them the benefits of Credit Union membership.
Find out how you can volunteer with Ballina Credit Union by clicking here